Zhu Wei: looking forward to the life and the design of seamless connection

Source：    Published：2014.03.02 
Shan Shui Church creative design agency director , chief architect Zhu

Designer Profile : Zhu , University Master of Design Intel IAU, Interior Design Branch of China Construction Association members , China Interior Decoration Association Senior Interior Designer , International Association of Registered Interior Designers (IRIDA) Advanced International Registered Interior Designers , IAI Asia designers member of the governing coalition , a founding member of the Italian luxury design alliance , APDC international exchange center core design director with the Secretary-General in Suzhou , Suzhou Arts and Crafts Society professional Member , Suzhou University of Science and Technology Visiting Lecturer , good water after own church creative design agency.

Interior design has been engaged in high-end properties , and with overseas renowned design team to design and deepen cooperation. Excellent design communication skills , and the ability to control materials, construction and construction -site , multi- specialty, coordination of the various types of cross-operation highlights the unique style of the designer. With ten years of design in the field of heritage , diversity of interior design features with unique insights and acumen , creative intent can design the perfect combination of technology and engineering together. His works have been published in the 2005 "atd building technology and design," the first national environmental art and design exhibition Portfolio , 2009 " China Building Decoration and renovation " in 2009, " China Interior Design Yearbook " , 2010 " China's creative industry - design roll " " 2010 China Interior Design Yearbook ", " 2012 gold design " Collector's Edition ...... Over the years received numerous awards , including the third " Oceano Cup" Award of Excellence , ( Shanghai ) International building & Interior design Festival , " The Bund " Award of Excellence , Asia Pacific Interior Design Invitational hotel design Bronze , China International Space environment Art design Competition " nest Award" excellence Award, the annual award Guangzhou Design Zhoujin Tang villa space , commercial space excellence Award ......

[ Reporter ] can be described as turbulent first half of 2013 , the shortage of money banking , real estate downturn , increased financial investment and competition ...... these are closely related to the interior design industry . How do you personally feel this year's design market ? How do you see the future development trend of the design ?

[ Zhu ] 2013 both competitive hotel or villa , the model projects are very excited , especially after many developers shortage of funds , the project progress is slow , we have designed the company's business is also subject to some restrictions . With a large number of residential real estate development in recent years , leading to oversupply of housing , coupled with government loans for home buyers and tax control , the future of residential real estate investment will be greatly reduced heat , we understand the design of the future market will be more increasingly biased in favor of the commercial complex.

[ Reporter ] In recent years , the interior design industry, " shuffle " and " integration" has been repeatedly mentioned , with the worsening impact of the current market environment , do you think shuffle already started?

[ Zhu ] " shuffle " and " integration" has actually been there , survival of the fittest is the natural law of survival and development, but also the law of development of the industry. Whether "shuffle " or " integration ", or the only thing we have to do is make the design , because good design will make you invincible in the market torrent . Although the Chinese market is currently fitting a certain size, but many enterprise system failure , ignoring the qualification . When the economic environment and lucrative, market demand, every company can survive, once the economic downturn, the deterioration in the economic market , it is difficult to adapt to the development of enterprises , it will be "shuffle ", which also makes the country virtually shuffle interior design industry gradually become standardized, toward healthy direction . Contemporary interior design company should be clearly defined, to find their own target customer groups , with a more professional manner , better service to their customers win .

[ Reporter ] interior design to create a space environment as a secondary , always around the body of the space environment - people carried . As a design company, how do you think the self- breakthrough in the design itself ?

[ Zhu ] people will never be the subject of the space environment , but how to stand on a user's point of view to consider ? This is the theme designers really want to continue to study , especially in human care and nostalgic value themselves to focus on the environment , which is a highly breakthrough design thinking . The same time to understand what the purpose of design? Should be the lifestyle of cognition and interpretation.

[ Reporter ] service has been hailed as an important manifestation of soft power , in the current fierce competition in the market , do you think the company should be how to safeguard the interests of customers through innovative services, to improve customer satisfaction ?

[ Zhu ] designer to the customer's perspective to the service , and this service for customers is a new journey, you will give him new ideas and experiences , and convert it into energy to reassure customers , and ultimately kind of value system of their accomplishments , I believe this is the best service to customers .

[ Reporter ] In winning brand of the moment , you will enhance your company's brand influence what ways ?

[ Zhu ] The company 's brand value thanks to the design team to create and pay each member . To enhance the impact of the designer must be to strengthen the capacity of individuals and values ​​. As a designer , our job is to build and create , you can settle for people with mental and physical premises . We want to help our customers achieve their dream of living , we carry the confidence and trust , and thus to achieve empathy with customers , together with our customers to explore , find, what customers think , so customers do . So this requires designers must return to nature , return to life, from his heart to dig out the wisdom and creativity. We are carefully constructed outside world only when our hearts are in a state of peace and good , we can see the truth of the world around us and enjoy this wonderful world , to always remember the good side in heart, then reflected to the design were to go , and to guide our inner needs of life. So that it can make the people around us , things , environmental harmony and construct the space environment for sustainable development .

[ Reporter ] Many companies have realized since the arrival of the media age , and through microblogging, letters from the media to spread and expand the influence of their own business , how do you see the influence from the media designer ? Since the media age, designer how to run from the media ?

[ Zhu ] from the media in the era , designers have a responsibility to guide the public's aesthetic orientation , the spread of beautiful things into the hands of more people . My micro-blog called "welkin_sz", micro-channel public number is "good water hall design", often publishing company 's recent design work, design dynamic industry , publishing designs are basically complete . I'm hoping to spread from the media to improve the visibility of the Church of good water , but also to make a complete record of his design career . In the contemporary information developed , we would like to see the real thing , for me, open microblogging, micro-channel these from the media is a good platform for the exchange of information , you can also share with friends living in some of the good things , transfer positive energy design industry .

[ Reporter ] as the core business operations , employees directly related to the mental state of the future of business . Face of these competitive pressures inside and outside the industry , you take what decompression ? Your design is how to balance the relationship between life ?

[ Zhu ] as the person in charge of the design company , I want to be responsible for my staff , the customer is responsible , responsible for the design work . Company employees are designed to perform , and they should try to create conditions for them to learn , to give employees more freedom to play space and improve work efficiency. In the beginning of the project to minimize the factors that have a negative impact on the designer in the late designs, designers will be able to put pressure, while rational organization of work and rest . We also regularly arrange some corporate gatherings , travel , allowing designers to feel natural , relax , strengthen communication , enhance cohesion. Tourism can not release the pressure of work, but also looking for design inspiration , but also a balance of work and life , which is designed from the perception of life , to experience life from the design. Design also need inspiration and savvy.

I love traveling and photography. In tourism learn from in photography . I will bring purpose to tourism, such as the recently doing a project , I would be more concerned about the travel time associated with the design elements , its essence . Tourism is a good way, not only can release the pressure of work, but you can find design inspiration, but also the best way to balance life and work , because the design originally comes from life, we design things that people use to understand life and watch . Understand life people, will understand the design , because the only way you will stand in the user's point of view to consider, for the user to pass a better living environment , providing convenience to users . As a mature designer should be concerned about the nature of design and life.

In fact, the designer is a very rewarding career, as long as the stick , the designers happiness is very strong . Because you can continue to reach new customers , learn new knowledge, but by virtue of their professional skills , and accumulated some wealth , to make their own way in the future design of wider and wider. Whether in good times or Adversity people are sure to adjust their mentality and spirit. Attitude is everything . To be honest I do not have any special decompression . ( Laughs ) Of course, I also had the feeling down , but as long as a home to see my two lovely angelic daughter, my mood can immediately swept away the haze , they are God gave me the best gift , they face every day , He You are there ? ( laughs ) so every morning after breakfast with his family spent together , the mood like spring, this lighthearted mood can also be passed to each of my employees. Church is a good water we do not like the division level and corporate level , we are like a family to live in harmony in the work but also allow each employee to have a relaxed mood and ideal working conditions, it makes me feel very warm. As in working together with the family , which is good water current job outlook Church , but also more satisfied with my current job status .

[ Reporter ] happy design , happy life is every designer's dream , what is your definition of happiness design? Your ideal job status is what it looks like ?

[ Zhu ] I think the source of all power and work starts with a happy life. Compared with the work, I might be more focused on the family . I have been trying to balance the good relationship between family and work and proportion , in my case, together with my wife and children burst into laughter, together with my parents cooked food is the most beautiful picture, with such a pleasant and relaxed mood, I can be completely released in the design of their own imagination and inspiration , and life with the occasional bit of detail can often encounter led to a very wonderful Idea, therefore , designed for living, life designed to pave the way for the seamless design and life, that is, I continue to try and present but also the future direction of breakthrough and ideals.

[ Correspondent ] As a business leader, you believe that companies want to design a firm foothold in the fierce competition in the market , you should also take the initiative in what areas ? For themselves and what is the company's next plan ?

[ Zhu ] design is an art , not simply for commercial motives and disoriented . Although currently there is fierce competition in the commercial market , allowing designers have had to face not have both fish and bear the embarrassment , passively accept external causes erosion of their mercenary work , but this is lost soul and design the main line. So I did not recognize design agency in the face of excessive concessions business environment , designers have their own respect and adhere to the principle of the idea , the only way to preserve the essence of the design itself , reflects the original intention and original design . So, insist that it is a spirit and principles , which we in the commercial competition unshakable faith . Only then can we strive to take a complete design ideas, like along the vines, you can tap into the same surprise . We do not seek to take the initiative to fight for a number of business opportunities , thinking there is spiritual connotation of the design work is timeless quality. There are fine, we are naturally afraid of no business. Design work and achievement is the best business advertising signs.

The backbone of our company are currently 80 young people , with passion and emotion of design thinking . I love my this team , I think they all will be the next leader in the design community . As their leader , I am honored , but the mission shoulders made ​​me more determined his own idea: we must allow these young people standing on a reasonable and healthy growth pace , as much as possible for them to offer a wider the design vision. So, in the next work, we will broaden the company's business , so that they have access to more design issues , in addition , the company's training program will be carried out in steps . I believe that a strong team will thrive driven enterprises. Therefore, the company planning the next step is to focus on hotels, restaurants, design luxury class , the widening scope of design , especially for the new development project pre-planning advice and architectural design, interior design good convergence, thus avoiding the two waste of human and material resources during times such as renovation of doing so in the hope that through rigorous and comprehensive design process so that the project progress more smoothly , and strive to do more quality projects , allow the company to meet more and greater challenges , so our team get more training opportunities, I believe this is a very meaningful thing !
中EN